Feb 3, 2008
Today at 6:30 pm EST, tens of millions from around the world will tune into watch men thrust themselves at each other at what’s called the “line of scrimmage”. It’s a place where two teams of 5-7 people exert physical pressure at this notional line with the goal of assisting the advancement of a ball carrier or defending against him. Nothwithstanding interceptions or fumbles, it’s a struggle where ball control and time of possession and the ability to convert field position into “touchdowns” can lead to victory. Meanwhile, the lives of desperate souls looking for meaning in an otherwise mundane world of shift work and routine throw their spirits into something that will mean nothing to them on the Monday after. Humankind’s ability to foster faith and hope in a sporting event where oftentimes none exists in a professional life is something to behold. A culture void of substance at the community level appears readily eager to become enraptured in the circus of a media driven football game heavily interrupted with station breaks. Theses commercials are carefully crafted with the aim of pilfering the pockets of beer chuggling men whose minds may be absent from concrete goals or aspirations but if fulfilled could someday put them on a similar centre stage.